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The Experience


You’re about to change the way you think about wine.

There’s no denying the explosion of wine culture around the world.  It’s a part of our history and for many of us a part of who we are.  We drink it with dinner, use it to unwind and -given the opportunity- some of us would probably even bathe in it.  Yet, as enthusiasts, we also know that wine will forever remain subjective. What might be right for Jack, may simply not appeal to Jill. What satisfies the Smith’s, might be a little bland for the Johnson’s; but isn’t that one of the things that makes wine so remarkable? 

Blendtique Wine Company is a revolutionary new concept whereby the everyday consumer can create and design a personalized wine blend from the comfort of home.  For the first time, you –the enthusiast- can take part in the winemaking process, not simply to taste, but to blend, experiment, and even package a wine created thoughtfully by you, for you.

Whether blending as an individual, date-night activity, wedding party, or restaurateur -our one-of-a-kind system helps put the power of creativity back into the hands of the only discerning palate in the room that matters –yours!  

So why wouldn’t you create your own wine from the couch?  You’re already there, and we know you want a glass of wine.  It’s really just efficiency at its best.  So this time let’s make it your own. Experiment with flavors, advocate aromas, and even design your very own wine label –we have a feeling you’re going to enjoy it.

Blendtique Wine Company invites you to explore the art of the blend and get your creative juices flowing.  Then, click on over to the Build Your Custom Blend link to upload your favorite recipe, design your entirely original label, and we’ll take care of the rest… 

And just think, the next time you’re asked to bring a bottle of wine to dinner, you might as well bring the one you know you like. It could have your name written all over it; or face, or personal credo…  Just remember to enjoy life and enjoy wine!

The Things You May or May Not Know

Before getting started let’s cover the basics:

Color – By itself, doesn’t actually change the way a wine smells or tastes, but it can make quite a first impression. By pointing your glass 45 degrees away from you above a white background, you can easily identify the wine’s hue and density. See if the wine’s color continues to the rim of the glass or pales early. Color is often an indication of age, gives us a hint about body, and may even help to identify the wine variety.

Aroma – A nose by any other name… This is where the adventure in tasting really begins. In fact, research indicates that aroma accounts for up to 80% of what we actually taste. Savor this step and you’ll discover that the “nose” of a wine often changes as subtle, underlying notes begin to emerge. Its importance should not be underestimated. Each wine will contribute its own unique character, so we recommend paying special attention to the aroma as you manipulate your blend.  

Flavor – Oh yeah, it’s all about the flavor.  Which characteristics does your ideal wine display?  Are you drawn to wines that are more fruit-driven or do you prefer earthy tones associated with coffee, tobacco, or leather? Remember, it’s your choice, so as you evaluate each individual wine take note of the elements you wish to highlight in your blend.  This my friend is the art of blending.

Texture – Texture is the sensation of how the wine actually feels in your mouth. It’s a combination of several elements, including body, acidity and tannin. Uh oh, wine-talk… but let’s examine these terms in a bit more detail:

Body – This is the “weight” of the wine, related to the concentration and amount of alcohol. Wines can be “full-bodied” and feel big in the mouth or they can seem “thin” and not leave a significant impression.

Acidity – Acidity is often felt on the sides of the tongue and makes a wine mouth-watering and food-friendly. Your final blend should have balanced acidity. Too little acid will leave you with a “flabby” wine that does not match well with food, but too much acidity makes a wine lean, ungenerous, or just sour.

Tannin – Tannin is good for aging and structure, but too much of it can make your wine taste dry or downright bitter. You can add softer tannin wines such as Merlot or Grenache to reduce the tannin and make your final wine more approachable, but don’t go too far – tannin is necessary to help a wine age and often lends a sense of structure when paired with a more substantial meal.

Blendtique: The In's & Out's

Alright friends, each Blending Kit contains four single-varietal wines, a 250mL Erlenmeyer flask, and a 10mL measuring pipette.  

In addition to your ‘Custom Kit,’ you’re going to need the following items: a wine key, four wine stems, a writing utensil, note pad, and a little bit of enthusiasm -so pep up!   

Wine Blending is a trial and error process, so be sure to take good notes. Your notepad will help recap exactly what you’ve been doing, especially, as you get closer to identifying your ideal blend.

Remember, there are no right or wrong answers, which is why there are so many delectable wines from which to choose.  We at Blendtique Wine Co. believe the world is a better place for it so enjoy the process!

Ready to blend – Purchase your kit now

Blending Chart

master chart

Example Trial


Percentage (=100%)

mL (Approx. 100mL)

Wine 1




Wine 2




Wine 3

Cabernet Sauvignon



Wine 4




Instruction Video